Amazon’s autumn shopping event is here, with Prime Big Deal Days running from October 6 to 7.
The two-day sale is aimed at Prime members, with discounts spanning everything from home and kitchen essentials to electronics, toys, fashion and beauty.
With Halloween around the corner and Christmas shopping already beginning to creep onto the radar, there are plenty of seasonal purchases that could be worth keeping an eye on.
But, as ever with a major online sale, it pays to do a little homework before hitting the checkout button.
What is Prime Big Deal Days?
Prime Big Deal Days is Amazon’s autumn sales event, giving Prime members access to thousands of deals across the site.
The event began at 12.01am on October 6 and runs through October 7, with offers covering categories including:
- Home and kitchen
- TVs and electronics
- Toys and games
- Fashion
- Beauty and personal care
- Seasonal and Halloween products
- Early Christmas gifts
Amazon is also promoting its Holiday Shop during the event, while shoppers can set alerts for particular products and categories.
The Prime Day deals to have on your radar
There are thousands of offers competing for attention, but some of the more interesting discounts span everything from beauty products to children's entertainment and household gadgets.
Prime Day beauty deals
ILLIYOON Ceramide Ato Concentrate Cream
£7.99 (was £9.99) – save 20%
One of Korea’s bestselling moisturisers is now under £8 on Amazon. The cult-favourite ILLIYOON Ceramide Ato Concentrate Cream has nearly 5,000 five-star Amazon reviews, with fans including Nara Smith and Zara McDermott.
The ceramide-rich formula is designed to support the skin barrier and provide 100+ hours of hydration, while being gentle enough for face and body and suitable for all ages.
The deal: £7.99, down from £9.99 for Amazon Prime Big Deal Days, 6–7 October only.
Rodial sale
Beauty fans can find a selection of Rodial products reduced during the event.
Among the advertised offers are:
- Rodial Dragon's Blood Sculpting Gel Face Moisturiser, Hyaluronic Face Mask and Jelly Eye Patches: 20% off
- Salmon DNA Water Oil: 10% off
- Selected Rodial masks and eye patches: 10% off
- Bronzing Glow Drops: 10% off
Kids Prime Day deals
Parents looking for Christmas presents have been snapping up the screen-free audio system uses physical cards containing stories, music, podcasts, activities and educational content. Yoto says its library contains more than 1,400 titles, with familiar names including Bluey, Peppa Pig, Harry Potter, Julia Donaldson, Enid Blyton and The Beatles.
There are claimed savings of up to 30% on selected Yoto products and bundles, including:
- Yoto Player 3rd Gen: £89.99 → £71.99, saving 20%
- Yoto Mini 3rd Gen: £64.99 → £51.99, saving 20%
- Beatrix Potter: The Complete Tales: £29.99 → £23.99, saving 20%
- Yoto Player 3rd Gen Adventure Jacket: £24.99 → £19.99, saving 20%
- Yoto Player Bundle: £184.96 → £129.47, saving 30%
- Yoto Mini Bundle: £144.96 → £101.47, saving 30%
The bundles could be particularly relevant to anyone getting a head start on Christmas shopping, as they combine the player with accessories, headphones and audio cards.
Prime Day tech deals
Several cordless and robot vacuums from Ultenic are also being promoted during the sale.
The advertised prices include:
- Ultenic U20 Cordless Vacuum: £159.99 → £115.99, saving 27% with code U20PRIMEUK
- Ultenic T20 Robot Vacuum: £249.99 → £189.99, saving 24%
- Ultenic U20 Mopper Cordless Vacuum: £169.99 → £129.99, saving 24%
- Ultenic U18 Pro Cordless Vacuum: £139.99 → £109.99, saving 21% with code U18DEALUK
All four offers are advertised as running from October 6 to 7.
The U20 is aimed particularly at homes with pets, with a 600W motor, claimed 55KPa suction and an anti-tangle brush. It also has a detachable battery with up to 60 minutes of claimed runtime, a 1.5-litre dustbin and seven-layer filtration.
Shokz headphones – up to 32% off
Shokz headphones are up to 32% off for Amazon Prime Big Deal Days, with prices slashed on popular open-ear models until 7 October.
The brand’s open-ear design lets you listen to music while staying aware of traffic, conversations and your surroundings – making them a handy choice for running, gym sessions, commuting or everyday listening.
- OpenRun Pro 2 – £134 (was £169), save £35 – Premium open-ear headphones designed for runners, with a secure, lightweight fit.
- OpenRun – £89 (was £129.95), save £40.95 – A popular running option with lightweight open-ear audio and a secure fit.
- OpenFit 2+ – £144 (was £179), save £35 – Open-ear headphones for workouts and everyday use, with long battery life and enhanced call quality.
- OpenSwim Pro – £169 (was £199), save £30 – Waterproof headphones with built-in storage for listening to music in the pool without a smartphone.
- OpenFit Air – £64 (was £94), save £30 – Lightweight wireless open-ear earbuds designed to stay stable during movement.
- OpenDots 2 – £152 (was £179), save £27 – Compact clip-on earbuds offering open-ear audio while keeping you aware of your surroundings.
- OpenMove – £54 (was £79.95), save £25.95 – A more affordable introduction to open-ear audio for workouts, commuting and everyday listening.
- OpenDots ONE – £126 (was £149), save £23 – Small clip-on open-ear earbuds combining a discreet design with sound and comfort.
- OpenDots Air – £109 (was £129), save £20 – Lightweight clip-on earbuds designed to deliver clear audio without blocking outside sounds.
The deal: Offers are available during Amazon Prime Big Deal Days on 6–7 October. Shokz UK is also running a gift-with-purchase promotion and lucky draw during the sale.
Prime Day scams to watch out for
There is another reason to be cautious during the sale period: scammers know millions of shoppers will be expecting Amazon emails, order confirmations and delivery updates.
Consumer scam protection experts at TrendLife say 89.7% of the Amazon-related scam activity it detected in the UK around the previous Prime Day appeared shortly before the event began.
The organisation also warns that generative AI is making it easier for fraudsters to create convincing-looking websites and promotional material.
Some of the scams to watch for include:
- Fake delivery messages: Fraudsters may claim a parcel has been missed, needs a signature or requires an address to be updated.
- Urgent payment warnings: Messages may claim that a Prime payment has failed or that an account is about to be cancelled.
- Requests to reply to a text: Be particularly suspicious of messages asking you to reply with something such as "Y" before a link is activated.
- Fake Amazon websites: Fraudsters can reproduce familiar branding in an attempt to persuade shoppers to hand over login or payment details.
How to stay safe
- The simplest rule is also one of the most useful: don't use a link in an unexpected email or text to access your Amazon account.
- Instead, open the Amazon app or type the website address into your browser yourself.
- The same applies to delivery messages. If you're expecting a parcel, check its progress through your Amazon account or the official website or app of the delivery company.
- And never hand over bank or card details simply because a message tells you that your account is at risk.
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The Prime Big Deal Days checklist
Before you press "buy", ask yourself:
Do I actually need it?
A discount isn't a saving if you wouldn't have bought the item otherwise.
Is it genuinely cheaper?
Check the price against other retailers and, where possible, its previous selling price.
Am I buying from the right place?
For Amazon-related emails, payment warnings or delivery messages, go directly to the official Amazon website or app rather than clicking a link.
Is the pressure to buy coming from me — or the website?
Countdowns and "limited stock" warnings are designed to encourage quick decisions. Take a moment before committing.
Have I checked the small print?
Codes, membership requirements and promotional dates can affect the final price.
Prime Big Deal Days may offer plenty of opportunities to pick up things you genuinely need for less. But the best approach is to treat it as a shopping event, not a race: compare prices, ignore the hype and keep an eye out for scams.
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