Seven in ten of us are unsung achievers, new research from Avanti West Coast suggests, as Brits own up to keeping their successes under wraps.
Almost three-quarters (73%) admit they have felt proud of an achievement but kept it to themselves, while nearly half (46%) say they failed to celebrate a personal success.
And 64% play down their accomplishments, according to new research from train operator.
The nation's famously reserved nature extends to celebrating others, too. Six in ten admit they find it difficult to tell someone they are proud of them, despite almost four in five adults (79%) agreeing that even a small gesture of recognition can make their day.
Which is why Avanti West Coast enlisted the help of comedian and Britain's Got Talent winner Axel Blake to take over the PA system with a series of celebratory shoutouts.
Launching the new Shoutout Service today, Axel celebrated a 21st birthday en route to Manchester to two friends marking seven years of friendship and a heartfelt message from a husband thanking his wife for helping him get his business off the ground.
There was also a special announcement on the Manchester to Euston line for Conor, whose friends dobbed him in for falling in love with every girl he meets.
The Shoutout Service has been created to help customers feel special while travelling along the West Coast Main Line, supporting Avanti West Coast's ambition to make journeys more personal and memorable.
Axel said: “I had such a laugh doing this. You never really know how people are going to react when they hear their name announced to a whole train, but everyone was such a good sport.
“It doesn't have to be some massive achievement to be worth celebrating. Sometimes it's just nice to let someone know you appreciate them, and if you can give them a laugh at the same time, even better.”
If you want to celebrate a friend, family member, partner or colleague Visit https://www.avantiwestcoast.co.uk/shoutoutservice to share who you'd like to celebrate, what they've achieved and when they'll be travelling.
Kathryn O'Brien, Customer Experience Director at Avanti West Coast, added: “There's something lovely about celebrating someone when they least expect it. Whether it's a birthday, a new job or a small personal achievement, those moments deserve to be recognised. We know many of our customers are travelling for an important occasion, and we want to help make those moments even more memorable by sharing their stories.
“The Shoutout Service is all about bringing a little more joy to the journey and making our customers feel special.”
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