Amazon is phasing out two of its streaming devices, the tech giant has confirmed.
The tech giant is discontinuing both its Fire TV Stick 4K Plus and the Fire TV Stick 4K Select models.
This comes as a new product has been launched, with three core Fire TV Sticks now in Amazon's lineup.
2 popular Amazon Fire TV Sticks set to be discontinued
The Fire TV Stick 4K Plus was originally called the Fire TV Stick 4K.
It was released in October 2023 as Amazon's second-generation Fire TV Stick 4K.
Notable changes include an increase to 2 GB of RAM, an updated MediaTek CPU, and hardware AV1 video decoding support.
Last year it was renamed to the Fire TV Stick 4K Plus.
The Fire TV Stick 4K Select, which became Amazon’s first device to run its proprietary Vega operating system, is also being retired just a year after its launch.
The 4K Select debuted with around 900 apps and initially lacked VPN support.
Its price dropped quickly from £49.99 to £19.99, but the app library later grew, and VPN compatibility was introduced.
Amazon has not announced any changes to ongoing support for existing 4K Select owners.
A spokesperson for Amazon said: "Fire TV Stick 4K Plus and Fire TV Stick 4K Select will continue to be available while supplies last.
"We have no plans to end support for these devices.
"You can check the product pages for the latest device availability, and learn more about the current Fire TV streaming media player lineup on our website."
New Amazon Fire TV Stick launches
In place of the discontinued models, Amazon has introduced a new Fire TV Stick 4K.
The device is positioned as a mid-range option between the entry-level HD and the flagship 4K Max.
It offers 4K streaming at up to 60 frames per second and supports HDR10, HDR10+, and HLG formats.
The device features WiFi 6, 8GB of storage, and a quad-core 1.7GHz processor.
It also runs on Amazon’s Vega operating system and, like every new Fire TV Stick since last year, only allows app installations from Amazon’s official store.
The new Fire TV Stick 4K is slimmer than previous versions and can be powered directly from a TV’s USB port using the included USB-C cable.
It ships with Amazon’s updated Fire TV remote, which is designed for easier use without looking down.
The remote features a flat top and curved, weighted bottom to indicate orientation by touch.
Buttons are differently shaped or indented for easier identification, and the home button is finished in metal.
A customisable star button, previously available only on premium remotes, lets users quickly access favourite apps or toggle settings such as subtitles or Screen Magnifier.
The remote also includes power, volume, and mute controls for TVs, soundbars, or receivers.
The new Fire TV Stick 4K is priced at £69.99, with an introductory offer of £32.99 available until October 13.
This makes it just £2 less than the outgoing 4K Plus model during Amazon’s current Fire TV sale.
The device also includes Alexa+, which remains in Early Access and is currently free in the UK.
Once Early Access ends, Alexa+ will be included with a Prime subscription or will cost £19.99 per month without Prime.
What is the difference between Amazon Fire TV Sticks?
With the launch of Fire TV Stick 4K, Amazon has said it is streamlining its stick lineup to three clear tiers.
The Fire TV Stick HD, it says, is for "everyday streaming" and is described as "Amazon's most affordable, entry-level streaming stick".
The new Fire TV Stick 4K is a new core product with crisp 4K resolution and the best balance of speed and value.
Meanwhile, the Fire TV Stick 4K Max is for gamers and home theatre fans.
Amazon said: "This powerful stick comes with superior speeds, more storage, and premium features like Dolby Vision, Dolby Atmos, and Alexa+ Home Theatre."
As well as these, Amazon still offers Fire TV Cube, which is "for enthusiast customers who want the best Fire TV streaming product with hands-free Alexa+ functionality and voice control".
Are Fire Sticks illegal in the UK?
Amazon Fire TV Sticks are legal in the UK, but become illegal when devices are modified, often called "jailbroken" or "fully loaded".
This means they have access to premium, subscription-only content like live sports or movies without paying the appropriate fees.
FACT chairman Kieron Sharp said previously: “This campaign makes it clear that end users of illegal streaming services are breaking the law.
"The risks are real, from potential criminal liability to exposure to scams, viruses, and harmful content.
"We urge people to protect themselves and their families by only using legitimate providers."
Amazon is also endeavouring to block the use of illegal Fire Sticks, working to block apps that are identified as helping users gain illegal access to pirated content.
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A spokesperson said previously: “Piracy is illegal, and we’ve always worked to block it from our Appstore.
"Through an expanded program led by the Alliance for Creativity and Entertainment (ACE), a global coalition fighting digital piracy, we’ll now block apps identified as providing access to pirated content, including those downloaded from outside our Appstore.
"This builds on our ongoing efforts to support creators and protect customers, as piracy can also expose users to malware, viruses, and fraud.”
Do you own an Amazon Fire TV Stick? Let us know in the comments.
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